The Communication Ideal (2008)
In my first business we did things a bit differently to the rest of the market.
Competitors had absolutely no idea what the secret sauce was because they were not able to see the hundreds of thousands of micro-interactions and conversations happening between staff, customers and suppliers.
Other retailers wrote vitriolic letters to the trade magazines claiming that the ‘internet’ was ‘the enemy’ and hundreds of them got into debate about ‘how to stop this online threat’.
I was centrally placed as one of these ‘new media rebels’ and even fuelled the fire by extolling the virtues of online in all trade publications whenever possible. Right in their faces.
We were able to be completely disruptive and for a while we pretty much had the online market to ourselves.
After I had won the ‘Best UK Salesperson’ award in 2002 I was voted to be the Chairman of the entire UK Retail Industry Committee.
Then, I wrote this short book called ‘Survival Guide for the 21st Century Retailer’.
READ THIS BOOK FREE ON DROPBOX BY CLICKING HERE.