How The Blogoshpere Can Help Companies Improve – Iskoot

April 29 View Comments Category: Findings

Case study: iSkoot

PhoneBoy posted an issue he found under the title ‘iSkoot transmits your data in the clear’

The chronology of what then took place is here.

Bear in mind this 36 hour period was over a weekend..

If you run a customer facing business I suggest you study this carefully.

Then – if you don’t do this already – I urge you to set up your RSS or alerting service (like Google Alerts) so that you hear what people are saying as soon as possible. Then act.

Act quick and act honest. Mark the CEO of iSkoot has shown a classic and admirable example of how to do this.

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