Jonathan MacDonald

Jonathan MacDonald Blog

wired magazine customer service.jpg

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I interact with over 12 companies via post and none of them have been in contact with me regarding the Royal Mail strike. Until today.

The below came into my inbox at 5.08pm from Wired magazine.

Nice touch isn’t it?

Can’t have taken very long to put together but means a great deal to me.

This just adds to my increasing loyalty to Wired as an outstanding service.

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jtsdst

Although I love the gesture and it's indeed a very welcome step up, I am still puzzled by the execution. I tend to read the magazine exactly when I am NOT in front of my computer, so a flash based mag reader is not exactly useful. In Belgium and France, when there is a similar kind of strike, daily newspapers simply offer the full PDF of the paper for free... much more useful and portable.

jMac

Indeed - its interesting that some (like me) are impressed by even small gestures - even if they are not ideal - which indicates that there is still a long way to go in terms of vendor relationship management ;)