Blyk Is Not Closing: The Facts As Of 13th May 2009
Recently there was some information published that was categorically incorrect.
It’s a shame that some parts of this new media industry seem obsessed with killing the industry itself rather than celebrating brave and innovative business models.
So….here below we have the ACTUAL facts as opposed to the information currently being circulated:
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Blyk is expanding, not closing shop… Blyk is looking to evolve its UK operation in line with a global strategy of partnering with operators. We already have an operator relationship in the UK with Orange and we are discussing the next stage for Blyk as an operation and the next stage for Blyk members.
Blyk sees its members as its core asset. It is in Blyk’s interest to look out for its members. In turn, this will allow Blyk to create a global community which delivers personal value for each member.
This change is part and parcel of Blyk’s journey. The MVNO model acts as proof of concept – Blyk needed to build the mobile media model from the ground up with end-to-end control of the network and complete control of the customer/ user experience. This has created a unique competence within Blyk.
As hoped, Blyk’s success in the UK has driven high interest from operators. Partnering enables the Blyk media to gain faster scale globally (in audience) and this is game changing from an advertising perspective.
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The key point is this. The model expansion isn’t a ‘scrapping’ or ‘killing’ of any other model.
What they are doing is scaling their model towards other operators who are (unsurprisingly) interested.
Blyk has proved many things since its launch that I am still to this day, honored to have been involved with.
