Mobile Advertising & Marketing – Where Is The Money?
The below is the presentation I gave at the European Mobile Media Conference today (22nd April 2009) in Prague.
I changed it in the hour before going on stage due to the audience continually asking ‘where is the money?’ to all previous speakers.
I have tried to include what, in my belief, is the combination code that would unlock this space. One point is that the question of ‘where is the money?’, isn’t actually the right one. What people seem to be asking is ‘where is my money’.
Obviously, it demands a significant shift from the way most businesses are run today but hey – no-one said it was gonna be easy 
Hope this helps…
Mobile Advertising & Marketing – Where is the Money?
