Skill & Will
Me and Giles Rhys Jones talk about and devlop this subject almost every day…
If you haven’t already, please go to Giles’ site (Interactive Marketing Trends) and bookmark. Now 
The origins of my thinking on this came from Leif Fågelstedt and Giles’ post on it is here.
Check out the below model with the logic applied to a media company – click to enlarge:
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It is safe to assume that this will be included in the ‘No Way Back From Here‘ project…
