Every Single One Of Us
This is the low-down.
So many conferences, so many discussions, so many meetings, so much thought and you know what?
It’s actually all about every single one of us.
All this stuff I speak of – all this disruption I get involved in.
None of it is about me. All of it is about you and me.
These are not my ideas, but ours.
Every single one of us.
The Communication Ideal is the first concept I bring – and already the concept is starting to embed in discussion. People are talking about privacy, permission and preference now. People seem to, en masse, like the link between relevance and knowledge – along with the link between permission and efficiency.
Basically, I realised that The Communication Ideal was just one piece of a much wider jigsaw.
The car is on the road – or more pertinently, the cluetrain continues to ride…
Now we need to put the building blocks in place. The theories are very well covered – execution time is now…
Updates of this all will now be found at everysingleoneofus.com
It looks like a book for now. Maybe it will also be events. Maybe a company. Maybe an activist group.
Each production will be under the banner of ‘every single one of us’ and as this progresses I hope the creation, production and benefit reaches more of every single one of us over time.
So – finally, after many discussions with publishers and agents who simply did not understand how a collaborative project could ever work – I have published the thing myself anyway – faults and all. Hell, its version 1 – we can revise it whenever.
For the last week I have had a preview download available – if you grabbed that, you have this volume already.
The print version is max.£14.95 and the download is £2.99. Any and all revenue will be used to further these causes – my plan is to create a micro-share pool where anyone who wants to be involved can be paid for their efforts – be they ‘professionals’ or ‘amateurs’ – you and I both know there is no distinction anymore..
This would not have been possible without Carl Taylor and Peggy Ann Salz spending time editing chunks.
It also would not have been possible without the support of many, many others, who include:
Doc Searls (The Legend)
Don Peppers (1to1)
Rory Sutherland (Ogilvy)
Antti Ohrling (Blyk)
Peggy-Ann Salz (M Search Groove)
Leif Fagelstedt (Blyk)
Ewan Macleod (Mobile Industry Review)
David Cushman (Brand-O)
Andrew Grill (Gigafone)
Mike Butcher (TechCrunch)
Mark Linder (WPP)
Giles Rhys-Jones (Ogilvy)
Kent Wertime (Ogilvy)
Rax Lakhani (Splendid Communications)
Carl Taylor (Hutchinson Whampoa)
Ferhan Cook (Media Play)
Jim Cook (MobiAdNews)
Alistair Crane (Navteq)
Tomi Ahonen (Evangelist)
Simon Cavill (Mi-Pay)
Helen Keegan (Blogger)
Dan Thornton (Bauer)
Bill Sherman (Conceptual Strategist)
Russell Buckley (MMA Chairman and MD of Admob)
Jan Leth (Ogilvy)
Faith Mcgary (Scientist)
danah boyd (Blogger/Researcher)
David Armano (Logic+Emotion)
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Massive thanks to all the above – and anyone I have missed out unintentionally. You all ROCK.
