Welcome To The Communication Ideal
It started off as a vision of an organic multimedia project that a select group of editors would co-create.
Now – after several months – I have decided on a different approach.
The ideas contained with this project need to be out in the public now. Plus – we are ALL editors.
The 30+ industry legends (who I am eternally grateful to) will hopefully comment/add/edit and I reckon there are many more people who have an equally valid opinion.
Of course, none of us are in control.
Least of all me.
Maybe parts will end up being published – maybe not. Certainly this collaborative approach is not exactly common in publishers lives.
Actually, it doesn’t matter as much as getting these thoughts shared with others.
Below are links to all the content sections – please feel free to add your thoughts or suggest revisions. I have no pride attached to this – its driven purely on a passion to make communication better.
Please share the short links with everyone and anyone. All contributors will be credited and rewarded if there is any material gain from it.
If you’re too busy – print off a section and read on your train/plane journey.
If you’re too concerned with publicly stating a point of view contrary to your organisation, comment anonymously. Failing that – send me your thoughts and I will add them to the comment field saying ‘Anon says:’
If you agree or not, please comment either way. I am not a fan of violent agreement. These subjects need to be challenged.
Ultimately we should look to make a change.
How can we literally make amends? What needs to happen? However radical…
If you want to share this post, feel free to use this URL: http://bit.ly/ci
Welcome to The Communication Ideal. Your opinions please:
http://bit.ly/ideal The Communication Ideal Background
http://bit.ly/adead Advertising Is Dead, Long Live Advertising – Emergence of useful information, brilliant content and the re-definition of the term
http://bit.ly/rethink It’s Time For A Re-think – The sociological impact and consideration of personal brand communication
http://bit.ly/engagement The Rules Of Engagement – How, why and when people engage emotionally with products and services
http://bit.ly/advocacy The Advocacy Dial – Power of recommendation and peer influence
http://bit.ly/toleration The Abolition Of Toleration – When ‘putting up’ with irrelevance is no longer enough
http://bit.ly/perception Perception = Reality – How a brand is translated from the boardroom to the community
http://bit.ly/vapor The Vaporframe – Intrinsic links between the products and services individuals use, buy and advocate
http://bit.ly/disruption Disruption quietly grows – Change, innovation and the end of Business As Usual
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Accompanying the above is a slide deck shown around the world in 2008. It will develop over time but you can see many of the CI topics covered within it.
The deck works best with discussion and soon I will add an audio/video version so it makes more sense than random pictures(!). If you want to share this deck, you can use this URL: http://bit.ly/cideck
What do you think about Skyfire.com? And the merging of the mobile and online space and just having only one Ad Space?
It only works on Windows Mobile and Symbian for now: http://tinyurl.com/5yl5j2
One hell of a party that Skyfire held in San Fran a few weeks ago….!
Raj is an absolute superstar and Nitin rocks too.
I love Skyfire.
In terms of advertising? I think they will need to address (at some stage) how to enable brands to facilitate conversations.
Right now, Skyfire as with Flirtomatic/Admob et al, the realistic stream is basic inventory which currently misses the huge opportunity we have to create desirable dialogue using the ultimate dialogue device..
Until then…I have to say this….if you're turning up to an aftershow, THE person to know in the bay area is Raj…..